4 Tips For A Successful Content Strategy
You can also build each piece of content with the intention of a mixed-use strategy. Tweet buttons are a great example of this. Anything that provides an easy way for you and your audience to broaden the distribution of a given post is gold.
4 Tips for a Successful Content Strategy
A content strategy, also known as a content plan, is a collection of tactics used to create, implement, and manage marketing information, materials, and collateral. You can think of it as your marketing battle plan.
In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration.
A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.
Say your business goals include increasing brand awareness. To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services.
New business owners might assume a content strategy is a nice-to-have, but not necessary early on. However, producing high-quality content can be invaluable in building trust with new audiences and succeeding in the long haul.
In essence, a good content strategy is the foundation of your Attract and Delight stages in a buyer's journey that follows the inbound marketing framework. Along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction.
A sound content strategy supports people on both sides of your product: those who are still figuring out what their main challenges are, and those who are already using your product to overcome these challenges.
A strategy needs to align content with business goals. In Evernote's case, the strategy aligns content (blog posts on productivity) with the business goal of attracting leads (people interested in note-taking) to their site.
It takes time, organization, and creativity to grow a successful content marketing strategy. From building the foundation of your content marketing plan to adding tools to better manage your content, setting up your strategy for the new year won't be a hassle if you follow the steps and explore the resources here.
A good content strategy is comprehensive, cohesive, and intentional. That means every piece is made for a specific reason and tied to a specific goal. The problem is that most teams worry about quantity over quality, focusing on hitting their day-to-day deadlines more than making a real impact.
Purpose: Identify the Key Performance Indicators that will help you quantitatively measure your success. Your content strategy is worthless without a way to measure your success. The better you measure, the more you can test, tweak, and readjust your approach. Thus, knowing your success metrics for each stage of the customer journey is crucial.
For more tips to help your content get maximum exposure, see our Guide to Choosing Your Distribution Channels, and download our free e-book The Ultimate Guide to Content Distribution.
Remember: A good content strategy is solid enough to guide you but flexible enough to adapt if things change. Use our Content Pipeline Template to build out a year-long view, with important elements broken down by quarter, such as:
A well-executed strategy establishes a culture of content within your business. It provides a framework to measure content marketing ROI, maintain accountability, and ensure ongoing predictable business results. As a result, you can make bigger investments that activate more customers and deliver greater business value.
Content strategy and SEO strategy go hand in hand. To be successful in both cases, you need to identify the questions, desires, pain points, and challenges your audience faces. Then, do strategic keyword research to determine how your audience seeks answers and solutions to their needs. Finally, curate high-quality content and unique user experiences around these topics.
Terakeet recently published two organic search market share reports for the beauty industry and the financial services industry that showcase the value of full-funnel content marketing strategy. Surprisingly, the largest brands worth billions of dollars are losing significant market share to online publishers with more robust, search-focused content strategies.
Another content strategy that can improve organic search performance is content atomization, where you produce multiple content pieces from a single content source. For example, you may create a research report as your base piece of content. With atomization, you can then break the report into smaller, snackable components and distribute related video, audio, reports, white papers, webinars, presentations, data visualizations, and other types of content.
As long as you are careful not to cannibalize your SEO results, content atomization can be an effective content strategy that fuels SEO reach, traffic, and engagement by ensuring the right audience finds the right type of content.
Looking for a content strategy example that can have an outsized impact on your SEO performance? Develop online tools. When you provide your audience with a free, valuable online tool, in many cases they will link to it, strengthening your backlink profile (and therefore your organic rankings).
When most marketers think of content strategy, they tend to visualize the tangible outputs such as articles and social media posts. But when it comes to scalable content production, the production framework is just as important.
These two types of goals support each other and help to define your strategy. For example, imagine that your stretch goal is to increase organic website traffic to your content by 100% within a year. Here are a few S.M.A.R.T. goals that might support that initiative:
This content strategy guide has walked you through the steps to build a plan, establish goals, identify your audience, plan a content pipeline, create individual content pieces, and promote them to the right audience.
Next, check out these digital marketing hacks, our digital marketing best practices, and some great SEO tips to help you make your content even more successful. You may also enjoy our post about how to harness the power of emotional intelligence in marketing!
Your business strategy and content strategy should work hand in hand. Make a practice of strategizing your content plans for each month by developing an editorial calendar. This calendar will guide your content production and distribution, which should align with relevant product launches and promotions. Using this approach, your team can create and distribute content that gets maximum results for your business.
It should not come as a surprise that content is the goldmine of the business world, which is why having a content strategy is a critical component of any digital marketing plan. With our way of life altered, launching us into the new normal and increasing our dependence on the internet for daily activities, you would be shooting your business in the foot if you are not making the most of your online presence.
Content strategy can be described as the process of creating and managing content. While the importance of content is often overlooked, your business would just be creating content without context or purpose when there is no strategy in place.
Businesses need a content strategy to drive growth and increase revenue while at the same time allowing companies to understand better their customers and what they are looking for. When correctly done and executed, a content strategy helps your business focus its content marketing efforts on the most effective channels and tactics, yielding results.
With content at the forefront of all forms of online marketing efforts, it is important to pay close attention to developing effective strategies for leveraging content to boost brand visibility, save money, time and drive traffic to your product or services. Some key areas that should be considered when developing a content strategy that can be maximized with technology to drive your business include:
One of the first steps in developing a successful content strategy is identifying and understanding your target audience. It involves gaining a deep understanding of who they are and their needs and wants. Once you have a firm grasp of your target audience, you can begin developing content specifically tailored to them. It is important to remember that not all content will appeal equally to all audiences, so it is important to segment your content accordingly.
In developing an effective content strategy for your business, working with a team of experienced marketing professionals who can help you create the suitable types of effective and engaging content for your target audience is an advantage.
Another key element of a successful content strategy for technology is creating high-quality, engaging content that truly speaks to your audience. Write with your audience in mind. Know who you are trying to reach with your content and what interests them. Channel your content to answer those questions they are having. With these vital components in mind, it becomes easier to write and tailor your content accordingly using a mix of multimedia content, including articles, infographics, videos and more.
Optimizing your content for keyword research on search engines is important in structuring your content strategy. Achieving this requires identifying the keywords your target audience is looking for and then creating content based on these keywords. Additionally, consider using SEO tools such as Google Search Console, SEMrush or other alternatives to help you identify the most relevant keywords and phrases. Another important tip to keep in mind is always to ensure the keyword or phrase are used in your title and headings, as these are the elements that search engines primarily look at when determining how well your content will rank.